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Business

IAF for easy access to European countries

SIALKOT: The International Apparel Federation (IAF) has ensured the easy access of Sialkot exporters to European countries especially the IAF member countries.

This was stated by Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) Chairman Ejaz A Khokhar while talking to the media men in his office “PRGMEA House” here on Wednesday.

He said the PRGMEA and IAF had started taking all out sincere efforts to promote the “soft image” of Pakistan around the globe.

He said PRGMEA and IAF had also started work for the promotion of value addition of the different apparel products besides ensuring the addition of several new products. He said that knowledge based manufacturing would also be encouraged across Pakistan, as PRGMEA and IAF would soon hire the services of foreign experts to develop Business-to-Business contacts between the Pakistani and European businessmen as well.

Ejaz A Khokhar said that now the PRGMEA and IAF would also ensure the maximum participation of Pakistani exporters in the international garments fashion fairs and exhibition being held under the supervision of International Apparel Federation (IAF) in European countries.

He said that textile, leather and sportswear industries of Pakistan would be upgraded on priority, through ensuring the early access of Pakistani exporters to European countries, besides, opening the new vistas of business excellence.

He said the IAF had also started developing a world standard website and roadmap for the promotion of Pakistani business community globally, saying that the PRGMEA would soon start the membership of International Apparel Federation (IAF) for Sialkot exporters.